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Bad Writing Turns Me Off (and I'm Not Alone)

11/01/2016

I was on a web site last week, doing research for an upcoming white paper. The article I was reading applied to my topic, but the writing was so poor I clicked away before I got half through the content. It wasn’t worth the effort. If you’ve got material of questionable quality on your website, you might be driving visitors away too. When a new client asks me to propose a content plan for them I review their web pages and blogs. I’ll take a look at their available online material including

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